The concept for a smart fashion platform created for the 24 hour, MLH hackathon – Deltahacks. This project was a collaboration between myself, Tina Yu, and Kael Bosland.
The Smart Fashion Platform was concepted in MLH sponsored hackathon – Deltahacks V. This project was created in 24 hours as a collaboration between myself (Product Designer), Kael Bosland (Back-End Developer), and Tinna Yu (Marketing).
STORY BEHIND THE PROJECT
Our project is created to focus on creating a disruption in the retail technology industry, specifically on mobile devices, to bridge the gap between the physical and digital retail stores.
In North America, it is predicted that more than half of all shopping will be done via mobile phones by 2020. A report by App Annie found mobile app use is expected to rise more than 30 percent in the coming year as consumers use their phones, not just as a research companion, but as a “full-fledged shopping platform.” Usage is expected to grow as retailers integrate their mobile apps to an in-store experience.
Physical retailers can leverage the trend by implementing technology that encompasses characteristics of an mPOS (mobile point of sale), that offer the ability to find in-store items, identify aisle locations, use their cameras to scan codes, learn more about products, and offer quick, contact-less, cashless payments.
With retailers like Amazon spearheading retail technology with stores like Amazon Go, which builds on the ultimate contactless in-store experience – it allows the customers to walk in stores, pick up anything they like, and walk out with a tap of their mobile devices without having to physically spend time “paying.”
WHAT IS SPF?
The SFP mobile app will allow users to scan product barcodes – updates on prices, stock, detailed information regarding the item will be updated immediately through the app and will allow users to compare and make informed decisions on their purchases.
The app will also be location sensitive, to mimic a GPS enabled shopping cart. The user may search or scan an item and the mobile app will provide directions to aisle locations that will guide them to their desired item. Customers may then pay for these items in their cart, eliminating the need to stand in line for check out. As a security feature, the app also generates a secure “holographic” QR code for a receipt of payment.