Hassle Free

Rebrand concept for Hassle free sexual health clinic.

Hassle Free Clinic is a community-based clinic, providing medical and counseling services in all areas of sexual health. The clinic is one of the largest of it's kind in Canada, and specializes towards the LGBT+ community.

For the original brand, view it here.

Contributors
Myself

Responsibilities
Brand Identity, Brand Strategy, Research, Copywriting, Animation

Duration
1 Month

Signature & Variations

The signature was made to fix the existing signature's issues of scalability, legibility, and versatility while owing homage to Hassle Free's heritage. The logomark reflects the clinics history as well as representing the customers that it serves. The brand's signature was made to be versatile, with it's color's changing depending on the materials it's used on. The men/trans clinic is showcased in fountain blue, while the women/trans clinic uses saffron yellow.

Visual Identity

The signature was made to fix the existing signature's issues of scalability, legibility, and versatility while owing homage to Hassle Free's heritage. The logomark reflects the clinics history as well as representing the customers that it serves. The brand's signature was made to be versatile, with it's color's changing depending on the materials it's used on. The men/trans clinic is showcased in fountain blue, while the women/trans clinic uses saffron yellow.

Brand Guide

I still have classes going on so haven't finished this case study!!! Will come up soon (I promise).